This is a case of the No.1 company in the industry well diversified into various businesses. Promoter driven since the beginning. Reasonably profitable. After 25 years of promoter driven, the MD had the vision of bringing in a professional CEO to head the company. CEO was appointed and he took charge. The scale of operation was immense. 6000 on roll employees, more than 6000 on contract basis, 19 large manufacturing units, around 3000 distributors etc. Revenue under the CEO responsibility was around INR 18,000 CR. Indeed, a very big challenge.